Domino's Pizza joining the ever-growing gluten-free movement, saying it will start offering pizzas with glutenless crusts in most of its U.S. stores.
The crust, Domino's said in a press release, is "appropriate for those with mild gluten sensitivity," but it's not recommended for people who have celiac disease. Domino's consulted with National Foundation for Celiac Awareness on the new recipe, which will be available on the small, 10-inch pizzas and cost about $3 more than the “regular” pizza.
The NFCA says that one out of every 133 Americans has celiac disease, or about 3 million in all. Another 18 million have a less serious "sensitivity" to gluten, the organization says. Gluten is found in wheat, barley and rye. Celiac disease is a condition in which the immune system responds to gluten intake by damaging the small intestine. In turn, that can inhibit the absorption of various nutrients.
Gluten avoiders should be aware that the crust will be prepared in the same kitchen as the regular, gluten-containing crusts, so some risk of gluten exposure will remain.
The Domino's Gluten Free Crust is a huge win for much of the gluten free community who can now get pizza delivered to their door and according to many customers they “couldn’t believe they're eating a pizza made on a gluten free crust”, when they try it.
In addition to Domino's, several other chains have at least a few options for diners who want to avoid gluten, including Carrabba's Italian Grill, P.F. Chang's and Legal Sea Foods, and even at independent restaurants it's becoming more common to see menu sections detailing gluten-free meals.